Oh, hello there! I'm Lauren Nicole Miller, a social media marketing professional with a passion for driving digital growth, engagement, and revenue through innovative social media, influencer marketing, and social commerce strategies. Throughout my career, I've had the opportunity to work with top brands like HSN, QVC, Norwegian Cruise Line, VISIT FLORIDA, and Clearwater Marine Aquarium, helping them build impactful online presences and connect with their audiences in meaningful ways.

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Currently, I serve as the Head of Brand Social, Creator, & Social Commerce at HSN, where I lead the organic social and influencer teams. My focus is on growing key performance marketing metrics across platforms like Facebook, Instagram, Pinterest, YouTube Shorts, and TikTok while driving customer acquisition through influencer campaigns and strategic partnerships. I’ve launched and managed programs like HSNfluencer, TikTok Shop, and Meta Shop, which have contributed to long-term business growth. Under my leadership, our organic social following has grown by 84% from 2022 - 2024, and influencer-driven campaigns have exceeded sales goals by 40% in 2024.

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My experience spans social media strategy, influencer marketing, e-commerce, and paid social media. I’ve managed both paid and organic social teams, collaborated with brand vendors to maximize marketing opportunities, and worked cross-functionally to align social media efforts with broader business goals.

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I hold a Master’s in Media Management and a Bachelor’s in Broadcast Journalism with a Marketing minor from Kent State University. I’m also certified in Inbound Social Media Strategy, Snapchat Advertising, and Experiential Marketing.

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I thrive on finding creative ways to engage audiences, drive brand awareness, and turn social media into a powerful revenue-generating tool. I’m always looking for new opportunities to innovate and push the boundaries of what’s possible in digital marketing.